It is clear, technology providers, as other industries, need to be alert whether a disruption on the horizon is likely to displace their business model.
But, does this always give us enough time to survive it?

Shouldn't we rather compete with our own products? Rebuild our cores while reinventing the business model? Just because we observe general market shifts and radical innovations?
(Like a large book chain that sells books and reading-devices?)

Yes, we must.
We, at UnRisk, have recognized the exabyte age, the emergence of a new generation of computing muscles, virtualization and cloud computing, advanced web services and smart mobile devices capable of running quite complex mathematical schemes.
At the other hand regulatory and business requirements will drive financial institutions to take leading positions in technology. Inevitably. Hundreds of thousands of valuations will be required to calculate a fair price of a single instrument, when adjusting the price to its usage in a portfolio, a counter party arrangement,  ...
And our core target groups, the quantitative risk managers, will be thankful for the new technologies coming ...

One of UnRisk's differential advantages is "advanced numerical schemes" but with newUnRisk we reimplement them radically. The newUnRisk core will be platform-agnostic (all type of CPU/GPU architectures) and inherently parallel. And newUnRisk will become multi-lingual in the sense that various programming APIs will be supported to give solution makers and integrators full flexibility to utilize the above new technologies.

Consequently we will reposition our ready-to-use and highly automated risk management solutions - UnRisk FACTORY products - towards small end medium sized market participants and open our technologies for "creative copiers".

We began 18 months ago and the enormous effort pays already back.
2012 was the year of great success in the market segment of small capital management firms and innovators in leading financial institutions selected our new core technology to build their advanced solutions atop.

It is my strong believe that the new technologies above will change computer mathematics and I hope Mathematica will continue to improve the development capabilities for makers of industry scale solutions. It will pay back.